Personas Of the Information Architect
Goal and method
To clarify the different roles IAs find themselves in or create for themselves, a set of personas of Information Architects was presented at the IA summit in Miami 2008. The segmentation and creation of these personas are based on different data sources: personal experiences, interviews, discussions on IA blogs & mailing lists, theoretical papers and a survey sent out among IAs.
If you fit the profile, and have not done so: please fill out the survey!
The results
Different persona descriptions with illustrations, and some tips for practitioners that recognize they operate in a specific role. The tips are practical advice on how to counteract possible drawbacks of the role.
Next...
The survey was filled out by over 100 UX/IA/IxD professionals. The results informed the development of the personas. But there is much more to be learned from the survey results. An article will be written which will cover, amongst other things
- Analysis of the open answers to questions like: Briefly describe five main current responsibilities
- Differences between groups; innies verus outies, US versus Europe, and based on age/experience
Send your email to karemaker@userintelligence.com and the results will be mailed to you!
This research was sponsored by User Intelligence.
